These days, most online marketers have an email marketing strategy. However, with more than 294 billion emails sent every day, it is essential for your business to stand out from the crowd.
The last thing you want to do is spend your time and effort creating an email campaign only to have your emails go unread.
Here are five mistakes to avoid making with your email marketing campaign.
1. Sending Your Emails from a donotreply@yourdomain.com
Sending your emails from a donotreply or noreply email is incredibly unwelcoming and uninviting.
Don’t be shocked if your open rate is low when you send your emails from one of these addresses.
You always want to make sure you are sending emails from a credible email address that your customers and prospects can reply to if they have issues or questions.
2. Sending Image Only Based Emails
33 percent of email subscribers will have their images turned on by default. This means that nearly two-thirds of your subscribers will not be able to read your email, but instead be faced with a long, empty box.
Keep this in mind, text-only emails have a 40 percent higher click-through rate than those that contain only images. If you do decide to use pictures, make sure that you repeat everything in simple text.
3. Not Linking to Your Landing Page, Funnel or Website
The entire goal of email marketing is to get people to click through to your company website or sales funnel.
Similar to marketing campaigns that utilize search engines, you want to create a dedicated landing page for your email campaign, making sure that you include the link in the email.
Do you want to learn how to create high performing landing pages and funnels?
4. Using a ‘One-Size-Fits-All’ Approach
The most effective form of any marketing method is relevance. Your message needs to be relevant to your subscribers. The one-size-fits-all approach no longer works. Being relevant shows that you care about your subscribers.
Only 11 percent of businesses segment their email lists, which makes creating relevant email marketing campaigns a competitive advantage for your business. Your segmentation can be basic or complex. By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates.
5. Ignoring Mobile
Fifty-four percent of all emails are now opened on a mobile device, and 40 percent of mobile users check their email more than four times a day. If your email campaign isn’t optimized for mobile devices many of your subscribers may not be able to read your message.
Avoiding these five mistakes will help ensure that your email marketing campaign is successful.
Email is still the most preferred communication channel for most prospects and customers, so creating an effective email campaign is extremely important and will help you out-perform the competition.
